Who is SEO link builder Justin Davis?

December 2, 2025

Meet Justin Davis, the link builder behind Link Builders

Justin Davis is not a general SEO consultant. He focuses on white-hat backlink building: finding relevant placements, handling outreach and content, and keeping the process visible to the client.

As the owner of Link Builders, Justin’s agency work is hourly only. Clients buy time and a clear process, not a promised link count or an outcome guarantee.

Justin’s story

Justin Davis has been building backlinks since 2015, for more than 150 clients in law, healthcare, real estate, software and other industries. Today he is the founder of Link Builders, a white-label backlink agency, and Justin runs it.

Link building starts with research. Before a single outreach email goes out, someone has to find link opportunities, check whether each site is worth a link, track down the right contact, and get the pitch ready. For years, Justin did that prospecting research by hand, one site at a time.

That work is what led him to build an AI agent link building system. The system handles each step he used to do manually: finding link opportunities, vetting sites, finding contacts, and preparing outreach. Justin’s only team is AI agents. He still runs the client work himself, and the agents handle the research steps he used to do by hand.

He now runs that system for agencies, which resell the work under their own brand, and for in-house SEO teams. The working rules did not change with the tools. Agency work is hourly. Clients approve sites and content before anything goes live. The focus stays on white-hat placements, with no promises about rankings, traffic or link counts.

Justin also teaches the system on YouTube, so you can see how it works before you hire him.

If you want to check his track record first, you can read his client reviews on his Upwork profile. A selection of client feedback is further down this page.

Quick facts

• Founder of Link Builders, a white-label backlink agency
• Building links since 2015
• 150+ clients across law, healthcare, real estate, software and other industries
• Built an AI agent link building system that finds link opportunities, vets sites, finds contacts and prepares outreach
• Runs that system for agencies and in-house SEO teams
• Teaches the system on YouTube

Find Justin online: YouTube, LinkedIn, X and Upwork (client reviews).

How agency work with Justin works

• Flat $160/hour. New clients usually start with a 30-hour trial ($4,800 paid up front).
• You buy hours, not a link package. Publisher fees are passed through at cost.
• You approve sites and content before anything goes live.
• No outcome guarantees and no pay-per-link agency packages. Agency work is hourly only.

Related: Link Builder Diary Entry #1: The Truth About Hiring Link Builders – From Someone Who’s Seen It All.

To benchmark publisher fees, see backlink pricing.

Buy the Machine 30-hours on Justin’s Machine

Buy the Machine: $9,600 one-time. Or rent 30 hours on Justin’s Machine at $160/hr ($4,800), paid up front. Publisher fees are separate and passed through at cost. Not a ranking or link-count guarantee.

The process (without the hype)

Justin’s work follows a practical sequence. It is designed for clarity and quality control, not for promising rankings or ROI.

1. Define the brief. Clarify niche, constraints, competitors, and what “good” looks like for placements on this engagement.
2. Find niche-relevant opportunities. Prioritize sites that fit the topic and meet quality standards. No recycled spam lists.
3. Outreach and secure placements. Human outreach, with tooling where it helps, aimed at editorially reasonable placements you can review.
4. Match the approach to the site. Newer sites usually need careful, foundational placements. Established sites can pursue more competitive opportunities when the brief supports it.
5. Report what happened. You get a clear record of hours, placements, and next options. That is reporting on the work, not a guarantee of traffic or rankings.

For the fuller agency process, see the Link Building Process page. Pricing detail lives on Backlink Pricing.

What clients say

All of the following are five-star reviews Justin collected from clients and consultations. Industry labels are shown instead of personal names where that is how the feedback was shared.

Excellent work on our SEO backlink project. Managed our project strategy and objectives with great attention to detail and skill. Great outcome on generating SEO value and improvement for our website.

Stem cells industry client (current client)

Justin was super organized, helpful and insightful. I wouldn’t hesitate to work with him again! Great work.

Car insurance company – July 13, 2026

I’ve worked with Justin on multiple link-building projects, and he consistently delivers high-quality backlinks from reputable websites. He’s professional, reliable, communicates well, and always delivers on time. I appreciate his consistency and the quality of his work, and I look forward to continuing to work with him. Highly recommended!

Spanish speaking legal industry (current client)

Justin is doing fantastic work! Decided to extend services into a larger job.

Driving school industry client (current client) – January 2026

Very enjoyable working with Justin. Great communication and quality work! Will be using his services again in the near future. Highly recommended!

Pest control industry client – Dec 2025

Justin is professional, reliable, and consistently delivers high-quality links. He is responsive, and many of the links he provides are rated as “Best Link” in Ahrefs. I look forward to continuing to work with him.

Attorney client (current client) – November 2025

Justin was great! He has built such a high value backlink, exactly as he described.

Marketing company client – October 2025

Justin is excellent. He’s very smart, knows his subject matter very well and has been a joy to work with. I also love that he’s consistently growing and pushing for better solutions.

Realtor client – Oct 2025

Great initial consultation. got a lot of value from it, and got to meet Justin which is important to me.

30-minute consultation – August 2025

Justin was professional, fast and awesome to work with. He understood what I was trying to accomplish and delivered results quickly. Would definitely work with him again!

SaaS client – July 2025

Justin is great to work with. He is transparent in what you will receive and deliver. Justin trustworthy and provides high-quality work and service.

Toy company – April 2025

Very responsive, very professional, and very honest. I couldn’t ask for more.

Marketing company client – April 2025

Awesome to work with – professional and works fast!

Marketing company – March 2025

I had a wonderful experience working with Justin. He performed an in-depth backlink audit on my site, and what really stood out was how he patiently walked me through every detail and answered all my questions. His expertise and willingness to go the extra mile was very appreciated and set him apart from many of the contractors I’ve used. Highly recommend Justin!

Deep SEO audit client – March 2025

Pricey but very open and transparent process. We have an unique product so placements were more challenging but Justin let me know all the options upfront before we even hired him. I’ll be using him again if needed in the future. Clear communicator.

SEO marketing company – March 2025

Justin was fantastic to work with. His communication skills were excellent, and he built high-quality backlinks for us. In a few instances where we didn’t like a link or URL, he quickly made the necessary changes. He was very open to suggestions and overall a pleasure to collaborate with. I highly recommend him.

SEO marketing company – March 2025

Justin’s knowledge and expertise were outstanding. I truly appreciated his care and attention to detail. Excited to move forward on a project with his guidance!

30-minute SEO consultation – March 2025

Excellent work from Justin! He helped start the process with link building on my new site. The content was also very good. I will rehire Justin in the near future.

SEO marketing company – February 2025

Work with Justin

If you want white-hat link building with hourly transparency, start here:

• Book a Calendly call – or 30-hours on Justin’s Machine
• Justin’s white label link building offer — agencies rent hours on Justin’s Machine under their brand.
• Agency pricing
• About Link Builders