Consultation
Target keywords, competitors, and what has already been tried.
Link Building Process
Link Builders is Justin Davis’s white-hat link building company. He has been building backlinks since 2015. The same outreach earns links and, on GEO work, the brand mentions that help a business get cited in AI answers. This page is the rent engagement: Justin and the Link Builders team run the work, and you approve the sites and the content before anything goes out.
The 11 steps
This is the order when you rent hours and Justin and the Link Builders team run the outreach.
Baseline
Current referring domains and the gap against the sites ranking above you.
Scope
How many hours the engagement needs. Most people start with a prepaid block of hours on Justin’s machine.
Coverage plan
Which competitor profiles get mined, which Boolean strategies get run, and what is excluded.
Prospecting
Agents compile and qualify opportunities, deduplicated against everything already contacted.
Your approval
You see the list and approve sites before anyone is contacted.
Outreach and negotiation
Justin and the Link Builders team run outreach and negotiate placements with approved publishers.
Cost transparency
You see any publisher fee before a placement, and you decide whether to go ahead.
Content
Written, then approved by you before it goes anywhere.
Placement and verification
The link is placed and the live URL is verified.
Reporting
What was contacted, what responded, what placed, what it cost, and what changed.
For GEO engagements
The first hours go to a prompt baseline (10 to 20 buyer questions run in ChatGPT, Perplexity and Google’s AI features), a map of the pages those answers cite, and a technical check of AI crawler access. Outreach then targets the cited pages, with the same approvals on every site and every piece of content. To find cited pages at scale, the team uses AnswerBuilders, the AI visibility platform Justin built. GEO reports cover prompt-level citation share, AI referrals in GA4, AI impressions in Search Console and the work log. The full scope is on the GEO agency page.
Same gates, your team
Buying the machine is the same gates, run by your team. That path is on the AI link building agent page.
What stays true on every engagement
Every competitor backlink profile is analyzed. Boolean searches run 20 pages deep and are deduplicated against domains already compiled or contacted, so the same site is not worked twice. Every target list now includes AI sources: the pages AI answers cite for common prompts in your industry, found with AnswerBuilders and tracked for mention rate and share of voice (see AI citation outreach). There are no recycled lists and no private blog networks.
How to start
Buy the Machine is $9,600 one-time, or rent 30 hours for $4,800 at $160/hr. Publisher fees are passed through at cost. There is no ranking guarantee and no link-count guarantee. The numbers are on backlink pricing.
Buy the Machine 30 hours on Justin’s Machine Talk to Justin
Agencies that want this process delivered under their brand can use white label link building for agencies.
Frequently asked questions
Do I approve the list before anyone is contacted?
Yes. You see the prospect list and approve sites before outreach. Content is also written and approved by you before it goes anywhere.
What are publisher fees?
A publisher fee is what a site charges to run a placement. You see the fee and decide which placements to take. It is separate from the work itself.
What does reporting include?
What was contacted, what responded, what placed, what it cost, and what changed. It is a record of the work.
How long does an engagement usually take?
Calendar time depends on the niche, reply rates, and how fast you approve sends and placements. The engagement is a block of hours, not a fixed number of weeks. A typical run spans a few weeks while prospecting and replies move in parallel.
Who is this for?
Companies that want Justin to run white-hat outreach, with the list and the content approved before anything goes out. It is not a fit if you want black-hat shortcuts, and it is not a marketplace of freelancers.