Link Builders vs. FatJoe vs. Loganix vs. Page One Power: White Label Link Building Compared (2026)

By Justin Davis · October 27, 2026

The Short Answer

• Choose Link Builders (my company) if you want to approve every site before I reach out to it, skip the padded per-link prices that come from link farms, and pay by the hour for thorough prospecting and outreach that I run hands-on, with automation doing much of the sending. I don’t use PBNs or general sites that publish for anyone. The sites I target don’t sell links. To get a link from them, you have to earn it, through your reputation, something genuinely worth linking to, or a good fit for a resources or links page. It’s real white hat link building.
• Choose FatJoe if you want fixed, published prices per link and fast delivery, and you don’t need to approve sites first.
• Choose Loganix if you want one vendor for many white label SEO services and you’re fine working from a custom quote.
• Choose Page One Power if you want a custom, strategy-led campaign with content creation and a dedicated project manager.

In our October 2026 test, AI tools named Page One Power most often when buyers asked for a recommendation. All three competitors passed AI’s “is it legit?” check without being confused with another company.

If you run an SEO or marketing agency and need a partner to build links for your clients, four names come up again and again: Link Builders, FatJoe, Loganix and Page One Power. They all offer white label work, but they sell it in very different ways. One sells links by the placement, one sells by the hour, and two quote custom plans.

I’m Justin Davis, founder of Link Builders, so read this with that in mind. I’ve kept it fair by using only what each company publishes on its own website, with a link to each page, and by saying plainly when you should pick someone other than us. Prices and terms change, so check each company’s site before you buy.

Here is my bias in one line: when you hire Link Builders, you hire me. I do the outreach myself, to sites I find by hand, and you approve each one before I reach out.

At a Glance

All details are from each company’s own pages as of October 27, 2026. Sources are listed at the end.

What AI Says About Each Company

More buyers now ask ChatGPT or Google’s AI for a recommendation before they ever visit a vendor’s site. So we checked how often each company gets named when a buyer asks a general question, without naming any company.

In an AnswerBuilders report run on October 20, 2026, seven AI engines answered 20 buyer questions about link building agencies. Here is how often each company was named in the 118 answers to questions that didn’t name a company:

Yes, that last row is us. Being good at the work and being recommended by AI are two different things, and we’re working on the second one in public. The engines were ChatGPT, Gemini, Claude, Grok, Perplexity, Google AI Overviews and Google AI Mode.

When a Buyer Asks “Is This Company Legit?”

Before they sign, many agencies ask AI a direct question about the vendor. So on October 27, 2026, we asked the same seven AI engines two questions about each company: “Is [company] a legit link building agency?” and “What do clients say about [company]?” We asked the same two questions about Link Builders earlier in October, so the results line up.

Every engine said FatJoe, Loganix and Page One Power are real, established companies. Most added that “legit” doesn’t mean every link is right for your site. The more useful part is what the AI read before it answered.

Three things stand out.

Other people vouch for them. Only 14% to 26% of the sources AI cited for the three competitors came from their own websites. The rest came from review sites, Reddit threads, independent reviews and directories. For Link Builders it was the reverse: 60% of the sources were our own pages.

Each brand has a home review site. AI leaned on Trustpilot for FatJoe (20 citations from all 7 engines) and Loganix (20 citations from all 7). Page One Power had no Trustpilot citations at all. Instead, 5 engines cited its Clutch profile, and ChatGPT and Grok also cited its Better Business Bureau and Glassdoor pages.

Nobody got mixed up with someone else. None of the 149 sources cited for the three competitors were about a different company. Gemini even ran a search to rule it out: “Is loganix.com the same as logomix.com?” When AI checked Link Builders, 4 of 47 sources were about other companies, because there were no review profiles for it to find. We’ve since added Trustpilot and Clutch profiles and will rerun this check on November 20.

The answers didn’t only include praise. AI also cited critical pages, such as a Reddit thread asking whether FatJoe’s service is black hat, and Perplexity summed up independent reviews of FatJoe as flagging concerns about link value and transparency. If you’re choosing a partner, open the review pages AI relies on and read the low ratings too, not just the summary.

Method: 42 checks (6 questions on 7 engines) run through AnswerBuilders on October 27, 2026. 39 completed (one of them an empty Google AI Overview); the other 3 Google checks failed. Search counts only include the three engines that report their searches.

By the Numbers

These figures come from Ahrefs and describe each company’s own website, not the links it builds for clients. Use them as a measure of how established each brand is online.

We’ll be honest: our own site is far smaller than the other three on every measure here. Loganix’s site gets cited by AI the most, with 342 different pages cited across platforms. These numbers don’t tell you how good each company’s client work is. They tell you how much each brand has published and earned for itself.

Ahrefs data as of October 27, 2026. “AI citations” counts the times AI platforms (Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Grok) linked to each site in answers Ahrefs tracks.

Link Builders: Pricing, Approval and Who It’s For

Link Builders sells link building by the hour instead of by the link. Agencies start with a prepaid 30-hour block for $4,800, then buy more hours at $160 as needed. About half the hours go to finding and vetting sites, and the rest go to outreach and placements. When a publisher charges a fee, it’s passed through at cost with no markup.

You approve every site before outreach starts and every piece of content before it’s published. Outreach goes out under your agency’s brand, and you get a report you can rebrand with every live URL, its cost, and who was contacted and who replied. I’ve built links since 2015 and have worked with more than 150 clients.

Why I think hands-on outreach gets better links

When you hire Link Builders, you hire me. I personally work every project. Nothing gets handed to interns or junior staff, and my name and reputation are on every link I build. I’ve specialized in off-page SEO for 11 years.

I do real, manual outreach. I look for relevant sites one by one, including hard-to-find sites that aren’t on a resale list or in the marketplace inventory that many agencies buy from. That’s where about half of your hours go. Because you approve every site before I reach out, you can judge the quality yourself before any money goes to a placement.

That is the main difference from the other three. FatJoe sells placements at fixed prices, its team picks the sites, and there’s no pre-approval. Loganix and Page One Power don’t publish prices, so you need a quote first. With me, you see the hourly rate up front and you choose every site.

Clients often mention honesty. My Upwork profile showed a 4.9 rating on October 27, 2026. Clients have left feedback on 134 of my 251 completed jobs there, and nine of the written reviews call me honest, trustworthy or transparent, or say I bring integrity. Two examples:

• “Quality and integrity are important to our business – Justin brings both.” (Upwork client, 2024)
• “Very responsive, very professional, and very honest. I couldn’t ask for more.” (Upwork client, 2025)

I also build AI-powered off-page SEO and GEO tools that help me find more of these sites. I still review every site and every email myself.

About the 0% in the AI test above: when AI decides who to name, it leans heavily on review profiles like Trustpilot and Clutch. A hands-on, one-person shop has far fewer of those than a large vendor, which is why we’ve now added ours.

Pick Link Builders if you want to see and approve every site, you care more about relevance than a fixed link count, and you want one experienced person running the outreach.

Pick someone else if you need a guaranteed number of links by a set date, or you want to order one or two links at a time. We don’t sell per-link packages and we don’t guarantee rankings or link counts. Our reseller program page explains why.

Last verified October 27, 2026, on link-builders.com.

FatJoe Review: Pricing, Guarantees and Who It’s For

FatJoe is a UK-based service built for agencies that resell links. Its blogger outreach is priced per placement by Domain Rating (DR), from $82 for a DR10+ site up to $517 for DR60+. Each order includes the written content, one anchor and URL, and a do-follow link. Delivery starts “from 14 days.” Bulk buyers on a monthly subscription get 10% off.

Here’s what a flat price per link usually means. The site charges for the placement, and the vendor adds its margin on top. That’s a pay-for-play link. And FatJoe prices its links by authority and traffic, not by topic.

In my experience, the best links online don’t take money for placements at all. They’re niche-specific sites, written for one audience, not general sites that publish for anyone. A highly authoritative site can still pass a good link, simply because of the authority it has. But today, if you want Google and AI platforms to trust your company, you need links from sites in your own niche.

FatJoe offers a lifetime link guarantee and a money-back guarantee if an order doesn’t meet its stated DR and traffic levels. You track placements in a dashboard and can export an unbranded CSV for your clients. You can’t pre-approve the sites or the posts before they go live.

Pick FatJoe if you want fast, fixed prices you can mark up on your rate card, and you’re comfortable letting their team choose the sites.

Pick someone else if you or your client needs to approve every site before a link goes live.

Last verified October 27, 2026, on fatjoe.com.

Loganix Review: Pricing, Guarantees and Who It’s For

Loganix offers white label link building as part of a wider menu of SEO services for agencies, including authority links, niche edits, guest posts, editorial links and content campaigns. Pricing for white label link building is a flat-rate quote after a first conversation, and the page notes that niches like health, gambling, loans and CBD cost more. Terms are month to month, and Loganix says to expect first placements “within a month.”

Reports come white label and ready to rebrand, with a dashboard for updates. Through its Agency Partner Program, agencies that spend at least $2,000 a month get further discounts, and the reseller page says link building comes with a placement-or-money-back guarantee.

Pick Loganix if you want one vendor for many white label SEO services, not just links, and you’d rather work from a custom quote.

Pick someone else if you want published prices you can compare before you talk to sales.

Last verified October 27, 2026, on loganix.com.

Page One Power Review: Pricing, Process and Who It’s For

Page One Power offers white label link building and content for agencies, covering strategy, a review of the client’s site, linkable content, link acquisition and reporting. The company says it has built more than 75,000 links since 2010. Before the first order, it offers a free site assessment, and if a site has nothing worth linking to, it can create that content first.

Each campaign gets a dedicated project manager. Page One Power says it avoids exact-match anchor text and spun content. Pricing isn’t published on the page; you request a pricing sheet through a form.

Pick Page One Power if you want a custom, strategy-led campaign with content creation and a long track record behind it.

Pick someone else if you want to see prices up front or order a small test batch first.

Last verified October 27, 2026, on pageonepower.com.

Head-to-Head Comparisons

FatJoe vs. Loganix

Both are large, well-known white label vendors, and AI named them at almost the same rate in our test (26% and 27% of answers, on all seven engines). The main difference is how you buy. FatJoe publishes a price for every placement, from $82 for a DR10+ site, and says delivery starts “from 14 days.” Loganix quotes a flat rate after a call, says to expect first placements “within a month,” and sells a wider menu of SEO services. Loganix presents findings for review on its managed plans, while FatJoe has no pre-approval. Both offer a money-back guarantee.

Loganix vs. Page One Power

Neither publishes prices. Loganix works month to month and gives extra discounts to agencies that spend $2,000 a month or more. Page One Power runs custom, strategy-led campaigns with a dedicated project manager, and it can create linkable content before outreach starts. It says it has built more than 75,000 links since 2010.

FatJoe vs. Page One Power

These two sit at opposite ends. FatJoe is fixed prices and speed, and its team picks the sites. Page One Power is a custom campaign that starts with a free site assessment, with pricing sent on request.

Link Builders vs. FatJoe

FatJoe sells links one at a time at fixed prices. Link Builders sells hours, starting with a $4,800 block, and you approve every site and every piece of content before anything goes live. FatJoe offers a lifetime link guarantee. Link Builders doesn’t guarantee link counts.

Which One Fits You?

Most agencies can decide with these three questions. If two answers feel equally true, compare the top two in the table above.

Why I’d pick Link Builders: if link quality matters more to you than link count, I think hands-on outreach is the better bet. You get one experienced person, me, finding sites by hand. You approve every one before outreach starts, and my own reputation rides on the result. If you need fixed per-link prices or a guaranteed count, one of the other three will fit better, and I’d rather tell you that now.

If you want more options than these four, see our ranking of 12 link building companies.

How to Choose a White Label Link Building Partner

The right partner depends on how you sell to your own clients. Ask any provider these questions before you buy:

1. Do you sell links or time? Per-link pricing is easy to resell. Hourly or custom pricing usually means more control over which sites you get.
2. Can I approve sites before outreach? If your clients are picky about where they appear, this matters more than price.
3. Whose name is on the outreach and the reports? Make sure your client never sees the vendor’s brand.
4. What happens if a link disappears? Some providers replace lost links; others don’t promise link counts at all.
5. Who pays publisher fees? Find out whether fees are included, marked up or passed through at cost.
6. What’s the real minimum? Compare the first order you’d actually have to place, not the lowest price on the page.

For a longer checklist, see our guide on how to choose a white label link building service. If you want to see our work before you buy, request a free sample of 20 hand-vetted link opportunities for one URL.

Red Flags to Watch For With Any Vendor

When AI checked these companies, it searched for words like “PBN,” “penalty,” “black hat” and “spam.” Those are the same risks a buyer should check for. Be careful with any vendor that:

• Won’t show you example sites or live placements before you pay.
• Places links on sites that exist mainly to sell links, with thin content and little real traffic.
• Promises rankings, or a set number of high-authority links at a price that seems too low.
• Uses exact-match anchor text by default.
• Can’t tell you whose name goes on the outreach emails.
• Has no reviews you can find outside its own website.

This list applies to us too. Ask us these questions before you buy.

Frequently Asked Questions

Which white label link building company is cheapest?

FatJoe has the lowest published starting price: $82 for one placement on a DR10+ site. Loganix and Page One Power don’t publish prices, so you need a quote. Link Builders starts with a $4,800 block of 30 hours.

Which company lets me approve sites before outreach?

Link Builders lets you approve every site and every piece of content. Loganix presents findings for review on its managed plans. FatJoe doesn’t offer pre-approval.

Which companies offer a guarantee?

FatJoe offers a lifetime link guarantee and a money-back guarantee. Loganix’s reseller page lists a placement-or-money-back guarantee. Page One Power doesn’t state one, and Link Builders doesn’t guarantee rankings or link counts.

Is FatJoe legit?

Yes. In our October 2026 test, all seven AI engines said FatJoe is a real, established company. Several noted that opinions on the SEO value of its links are mixed, so look at example placements before you buy.

Is Loganix legit?

Yes. All seven AI engines said Loganix is a real, established link building provider. To reach that answer, AI relied heavily on its Trustpilot page, which it cited 20 times.

Is Page One Power legit?

Yes. All seven AI engines said Page One Power is a legitimate agency, founded in Boise, Idaho, in 2010. AI checked its Clutch profile more than any other review site.

Which company does AI recommend most often?

Page One Power. In 118 AI answers to buyer questions that didn’t name a company, it was named in 34%, ahead of Loganix (27%) and FatJoe (26%). Link Builders wasn’t named.

How long does white label link building take?

FatJoe says delivery starts “from 14 days.” Loganix says to expect first placements “within a month.” Page One Power doesn’t publish a timeline, and Link Builders sells capacity in hours rather than a fixed delivery date.

How We Researched This

Disclosure: I own Link Builders, one of the four companies on this page. That’s why every claim about the others comes from a public source you can check, and why each company’s section says when you should choose it over us.

What we used:

• Each company’s own website for pricing, terms, turnaround and guarantees, checked on the date listed in the changelog.
• AnswerBuilders reports for how often AI tools name each company. AnswerBuilders is our sister company. It asks ChatGPT, Gemini, Claude, Grok, Perplexity and Google’s AI Overviews and AI Mode the same buyer questions and records every company named and every page cited.
• Ahrefs for website authority, traffic and AI citation counts.
• A hands-on test, where we buy from or request quotes from each company and record what happens. Results are added as they come in.

Fact-check invitation: FatJoe, Loganix and Page One Power are welcome to correct anything on this page. Email justin@link-builders.com and I’ll fix factual errors and note the change in the changelog below.

Changelog

Sources

Last updated October 27, 2026. Each company’s details come from its own public pages:

• Link Builders: Link Building Reseller Program and White Label Link Building
• FatJoe: Blogger Outreach
• Loganix: White Label Link Building Services and White Label SEO & Reseller Services
• Page One Power: Agency Partnerships

See something out of date? Email justin@link-builders.com and I’ll correct it.