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Google emphasizes the importance of creating helpful, reliable, and people-first content that benefits users rather than focusing solely on gaining search engine rankings. The guidelines are structured around self-assessment, content and quality questions, expertise questions, providing a great page experience, focusing on people-first content, avoiding search engine-first content, understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and considering the “Who, How, and Why” of content creation. 1. Self-assessment of Content: Creators are encouraged to evaluate their content

By Justin Davis, Chief Link Builder at Link Builders Because I am a backlink expert and I run a link building company, businesses often ask me questions such as: “How much do I really need to invest in my backlink profile?” “How many links do we need?”  How many links are needed depends primarily on two factors: SEO strength of your website, and the SEO strength of your competitors (the sites outranking you in organic

By Justin Davis, Chief Link Builder When backlinks are required, there are many reasons to hire a company that exclusively builds backlinks over a do-all SEO company. 5 Reasons to Hire a Link Building Specialist for Backlinks Efficiency – Get the highest quality backlinks for the lowest possible cost per gained link. Avoiding problems – Experienced link builders know which sites to avoid. Guarantees – The number of links and total price should be guaranteed

By Rachael Kunes Backlink building may be complicated, but it isn’t exactly rocket science. Anyone can learn how to build links, and a good place to start is by using some tried-and-true tactics. For best results, pick one or two of them, learn how they work, and keep going from there. With that introduction, let’s discuss 15 different methods to get more backlinks. Internal backlinks This tactic is often neglected by SEOs, which is a

Many factors determine which keywords a website ranks for and in what positions on search engine results pages (SERPs). On-page factors such as the actual text, images and other content found on the webpage, and how that information is organized and coded, play a big part in rankings. This is often referred to as ‘on page SEO’. Off-page SEO mainly consists of backlink building and local SEO tactics such as ‘citation building’. Link building refers