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Is outsourcing your link building efforts the best idea for your agency? It sounds straightforward – hire a link building company, invest some money, and watch as your clients’ websites climb the search engine results pages. However, the reality is a bit more complex, and doing it right is crucial. First, let’s acknowledge that link building is an essential component of any SEO strategy. But it’s a real challenge if you’re not well-versed in the
Prices for quality backlinks range from a few hundred dollars to a thousand dollars each. Some of the highest quality sites that offer pay-for-play deals even charge thousands of dollars per link placement. It’s true that you can find many “backlink specialists” selling links for a hundred dollars or less, but it’s just as true that you should run as fast as you can from these providers. To gauge the cost of acquiring a backlink
In the world of SEO tools, Ahrefs and Semrush are industry leaders, each equipped with unique capabilities. Ahrefs, with its massive database and cutting-edge analytics, is a favorite for backlink analysis, keyword tracking, and in-depth SEO audits, catering to those who rely on detailed data insights. Semrush, offering a broad spectrum of marketing tools, excels in comprehensive digital marketing strategies, encompassing SEO, content marketing, competitor analysis, and social media tracking. This comparison aims to thoroughly
Summary of Google’s Guidelines on Creating Helpful, User-First Content
Category: link building/backlinks
Google emphasizes the importance of creating helpful, reliable, and people-first content that benefits users rather than focusing solely on gaining search engine rankings. The guidelines are structured around self-assessment, content and quality questions, expertise questions, providing a great page experience, focusing on people-first content, avoiding search engine-first content, understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and considering the “Who, How, and Why” of content creation. 1. Self-assessment of Content: Creators are encouraged to evaluate their content
By Justin Davis, Chief Link Builder at Link Builders Because I am a backlink expert and I run a link building company, businesses often ask me questions such as: “How much do I really need to invest in my backlink profile?” “How many links do we need?” How many links are needed depends primarily on two factors: SEO strength of your website, and the SEO strength of your competitors (the sites outranking you in organic