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Last week, I had a conversation that every veteran link builder will find familiar. A prospective client, after an otherwise productive consultation, leaned forward and asked, “So when will we be ranking on the first page?” I’ve learned to anticipate this question, but it still represents one of the most persistent challenges we face as Link Builders. There’s a fundamental disconnect that plagues our industry: SEO is inherently a marathon, but many clients expect a

Today, I want to tackle one of the most misunderstood aspects of our industry: scaling link building operations. After helping hundreds of businesses build their backlink profiles and managing thousands of link placements, I’ve learned that what most people think about scaling link building is flat-out wrong. The Myth of Easy Scaling Let me start with the biggest misconception: that link building at scale is somehow easy or straightforward. I can’t tell you how many

After spending nearly a decade as one of the most active Link Builders in the industry, I’ve learned a thing or two about what makes a backlink profile look natural – and what sets off Google’s alarm bells. Today, I’m opening my field notes to share what really matters when building a natural-looking backlink profile. What Google Actually Considers “Natural” Let’s start with the basics. Google’s algorithms are sophisticated, but they’re looking for pretty logical

Example of an expensive Google ad. That plumber is probably paying $30 per click on one of those ads! This is what backlinks can help prevent! I had an interesting conversation with a potential client yesterday that inspired this entry. They asked me point-blank: “Why should I pay you $500 for a backlink when another guy is offering them for $100?” It’s a fair question, and one that every serious Link Builders needs to be

  Another week, another thousand pitches in my inbox. As one of the longest-standing Link Builders in the industry, my email and LinkedIn messages are a constant stream of backlink opportunities from self-proclaimed “experts.” After nine years in this business, I can typically spot the legitimate 2% within seconds. Today, I’m going to share exactly how I do that. The Source of the Pitches Let’s start with where these pitches come from. They generally arrive